Consumer Alert Video
This video aired on WFAA news in Dallas during the Fall of 2007. WFAA news preformed an investigation of the major eye glass chains in the Dallas area.

Click on the link below to view the video.
[ Launch Eyeglasses Consumer Alert Video ]

Best Optics
We recommend hi-index lens which inherently have superior optical properties. Our lens start with the purest materials and are manufactured to exceed industry standards. Each and every point on your lenses are designed, cut and polished to eliminate light bending distortion. Cheaper lens use low grade material which contain impurities that introduces optical distortion and aberrations. Our lens gives you the sharpest vision possible, reduces eye fatigue and increases your ability to see in low light situations.

Unsurpassed Varilux
The Varilux family of advanced progressive lens have a wider vision field with smooth and continuous power changes between reading and distance. Unlike cheaper brands, there is no jump or a feeling like you’re looking thru binoculars which creates unnatural head movement and induces neck strain. Be sure to ask for the Varilux Certificate of Authenticity.

Value
There is a difference in frame build quality and lens material.

Good value in eye wear is receiving quality at a fair price. Our fees reflect the quality of our workmanship. We do not have discontinued items or push cheap, inferior lenses often advertised at 2 pair for $99. When apples to apples are compared, our fees are competitive with the “discount” or “one-hour” stores.

Personal Service and Perfect Fit
The doctor will thoroughly assessed your visual needs and can personally direct staff to the best lenses for you. Our trained professionals correctly measure your pupil in relation to the eye glass frame you choose, ensuring your lenses are properly aligned with your eyes.

Advanced Anti-Glare Treatment
Crizal Avancé with Scotchgard Protector repels dirt, perspiration, and smudges, making it easier to clean and stays that way for the life of your lenses. Crizal anti reflective dramatically reduces reflections, glare from oncoming traffic and improves your night vision.

Progessive Lens Designed for YOU
Each lens in the Varilux family is designed for specific visual performance characteristics. Each lens is custom designed and manufactured for your individual prescription.
The doctor will ensure you get the correct lenses for your specific vision needs and ensure they work with the specific frame you select.